Overview
CRM
CRM stands for Customer Relationship Management, and it refers to a set of practices, strategies, and technologies that businesses use to manage and analyze interactions with their current and potential customers. The main objective of CRM is to improve customer satisfaction, retention, and loyalty by understanding customer needs and providing personalized experiences. CRM systems consolidate customer data from various channels, allowing businesses to gain insights and make data-driven decisions. Below, we outline the key components and benefits of CRM.