Overview
Search Engine Optimization
Search Engine Optimization (SEO) is a digital marketing strategy focused on improving a website's visibility and ranking on search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by optimizing its content, structure, and other factors to align with search engine algorithms. When done effectively, SEO can drive targeted traffic, enhance user experience, and boost online visibility. Here's an overview of Search Engine Optimization.
Identifying relevant keywords and phrases that potential visitors might use to search for products, services, or information related to a website's content.Optimizing individual web pages to improve their relevance and align with targeted keywords. This includes meta tags, headings, content structure, keyword usage, and image optimization.