Email Marketing

Email Marketing is a digital marketing strategy that involves sending targeted and personalized emails to a group of individuals with the purpose of building relationships, promoting products or services, and driving engagement and conversions. It is one of the most effective and cost-efficient ways for businesses to communicate with their audience and nurture leads throughout the customer journey. Here's a comprehensive overview of Email Marketing and its key elements.

The foundation of Email Marketing is building a permission-based email list of subscribers who have opted in to receive communications from your brand. You can collect email addresses through website sign-up forms, lead magnets, and other opt-in opportunities.