White Label

White labeling, also known as private labeling, is a business practice where one company produces a product or service, and another company rebrands it as their own to sell to their customers. In this arrangement, the purchasing company does not manufacture the product or develop the service themselves; instead, they acquire it from a third-party provider and put their branding on it, making it appear as if they created it in-house. White labeling is common across various industries and allows businesses to offer a wider range of products and services without the need for extensive investments in research, development, or production. Here's a closer look at the concept of white labeling and its benefits.